KORY BARD1. Inventory the pages that matter
List current page addresses and identify the pages responsible for organic visits, inquiries, or important referrals. Keep useful addresses when possible. If a page moves, map the old address to the closest relevant replacement with a permanent redirect. Record this before launch, while it is easy to inspect the existing site.
2. Rebuild around customer decisions
Give your primary services clear navigation and their own space where they merit it. Keep pricing guidance, timelines, examples, and next steps near the relevant offer. Test the navigation, phone links, quote form, and uploads on a phone, including what a customer sees when something fails.
3. Verify the handoff at launch
Check page titles and descriptions, internal links, preferred page addresses, and the sitemap. If staging was blocked from search engines, check that the public site is available for crawling. Test form delivery, conversions, and key redirects, then review the site in Search Console after launch.
4. Make future updates manageable
Write down who owns the domain, hosting, and software licenses, who can publish changes, and how the site is backed up. Put contact routes, opening hours, and other frequently updated content where the person responsible can find and change it.