KORY BARDStart with a focused monthly scope
If money is tight, pick one priority. A website that already gets traffic might need better service pages and quote tracking. A seasonal business might need one useful email and a campaign landing page. A plan can be small when the work is specific and the next step is clear.
Add work when the business calls for it
An ongoing plan might combine search improvements and site updates, Google Ads management and conversion tracking, or campaign emails and short video edits. Match the workload to how much you can review, publish, and follow up on. A larger build or launch can be scoped as its own project.
Know what the budget covers
The scope conversation should separate the work being done from any outside costs, such as ad spend, software, hosting, or licensed assets. Share your approximate budget range, deadlines, and the work you can handle in-house. That makes it easier to decide what belongs in the first month and what can wait.